RainBarrel is an Audience Graph that ensures advertisers don’t miss out on offline engagement. By utilizing location-based targeting, RainBarrel helps advertisers reach their target audience beyond the digital space, effectively leveraging real foot-traffic.

The use of geospatial data enables RainBarrel to identify specific locations and the devices that visit them, creating precise audience segments for advertisers. This unique approach to digital audience creation harnesses location-based data to enhance advertising effectiveness. This technology relies on clean, transparent, and verifiable data to ensure the accuracy and quality of audience targeting.