Adobe Experience Platform (AEP) is an open and extensible system designed to help brands build customer trust while delivering better, more personalized experiences. By centralizing and standardizing customer experience data and content across the enterprise, Experience Platform enables organizations to have an actionable, single view of their customer. Customer experience data can be enriched with intelligent capabilities that provide insights about customer interactions and the implications of customer engagement.

Experience Platform makes data, content, and insights available to delivery systems to act upon in real time, yielding compelling experiences at the right moment, and its robust data governance controls help organizations use data responsibly while delivering personalized experiences. Built on REST APIs, Adobe Experience Platform exposes the full functionality of the system to developers and partners, supporting the simple integration of enterprise solutions and other technologies using familiar tools.