Adobe Analytics enables customers to apply real-time analytics and detailed segmentation across multiple channels to better understand how site visitors interact with their brand. By gathering, analyzing, and acting upon this visitor data, customers can better target these visitors and improve the effectiveness of their marketing. Used alone or in conjunction with other Adobe Experience Cloud solutions, Adobe Analytics turns vast streams of data from any channel into real-time, actionable insights based on true 360-degree visitor views, enabling organizations to improve their visitors’ experiences.